Privacy Policy
Last updated: May 1, 2026
Amorithm ("we", "us", "our") operates the Amorithm dating platform accessible at amorithm.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our service.
By using Amorithm, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our service.
1. Information We Collect
1.1 Information You Provide
- Account Information: Name, email address, password, and date of birth when you create an account.
- Profile Data: Information shared during your AI onboarding conversation, including age, location, gender, relationship preferences, personality traits, values, interests, and deal-breakers.
- AI Conversation Data: The full text of your onboarding conversation with our AI matchmaker, used to build your dating profile.
- Match Interactions: Your responses to matches (accept/decline) and any interaction data.
- Consent Records: Timestamps and records of your consent to our Terms of Service, Privacy Policy, and cookie preferences.
1.2 Information Generated by AI
- AI-Generated Profile: Personality summaries, communication style analysis, and compatibility assessments created by artificial intelligence based on your conversation.
- Match Scores: Compatibility scores and match reasons generated by AI algorithms.
- Conversation Starters: AI-generated suggested conversation starters for your matches.
1.3 Information Collected Automatically
- Usage Data: Pages visited, features used, timestamps, and interaction patterns.
- Device Information: Browser type, operating system, device identifiers.
- IP Address: Collected for security, fraud prevention, and consent verification.
2. How We Use Your Information
We use the information we collect to:
- Create and maintain your account and dating profile.
- Power our AI matchmaking system to find compatible matches.
- Generate AI-driven personality analysis and compatibility assessments.
- Facilitate match introductions and conversation starters.
- Verify your age and eligibility (18+ requirement).
- Enforce our Terms of Service and community guidelines.
- Improve our AI algorithms and service quality.
- Communicate with you about your account and matches.
- Comply with legal obligations.
3. AI Usage Disclosure
Amorithm uses artificial intelligence extensively. Here is how AI processes your data:
- Profile Creation: An AI system conducts your onboarding conversation and extracts profile attributes from your responses. The AI interprets your words to generate personality summaries and preference profiles.
- Matchmaking: AI algorithms compare your profile against other users' profiles to determine compatibility scores. These scores are AI-generated estimates, not guarantees of compatibility.
- Conversation Starters: AI generates suggested opening messages based on shared interests and complementary traits.
- Third-Party AI: We use third-party AI services (including large language models) to power our conversational and matching features. Your conversation data is sent to these services for processing. These providers are contractually bound to protect your data.
4. Data Storage and Security
- Your data is stored in secure PostgreSQL databases hosted on reputable cloud infrastructure providers.
- All data transmission is encrypted using TLS/SSL (HTTPS).
- Passwords are hashed before storage.
- Access to user data is restricted to authorized systems and personnel.
- We retain your data for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements.
5. Data Sharing
We do not sell your personal data. We may share data in the following circumstances:
- With Matches: Limited profile information (display name, age, location, bio, interests, compatibility score) is shared with your matched users. Your email, password, and full conversation history are never shared with other users.
- AI Service Providers: Conversation data is processed by third-party AI services for profile generation and matching. These providers do not retain your data beyond processing.
- Infrastructure Providers: Hosting, database, and analytics providers who help us operate the service, bound by data processing agreements.
- Legal Requirements: When required by law, court order, or governmental authority.
- Safety: To protect the rights, safety, and property of Amorithm, our users, or the public.
6. Your Rights
6.1 Under the Digital Personal Data Protection Act, 2023 (DPDP)
If you are in India, you have the right to:
- Access: Request a summary of your personal data and processing activities.
- Correction: Request correction of inaccurate or incomplete personal data.
- Erasure: Request deletion of your personal data (subject to legal retention requirements).
- Grievance Redressal: Lodge complaints regarding data processing.
- Nominate: Nominate another person to exercise your data rights.
6.2 Under the General Data Protection Regulation (GDPR)
If you are in the European Economic Area (EEA), you have the right to:
- Access: Request copies of your personal data.
- Rectification: Request correction of inaccurate data.
- Erasure: Request deletion of your data ("right to be forgotten").
- Restrict Processing: Request restriction of processing in certain circumstances.
- Data Portability: Receive your data in a structured, machine-readable format.
- Object: Object to processing based on legitimate interests or direct marketing.
- Withdraw Consent: Withdraw consent at any time for consent-based processing.
- Lodge Complaint: File a complaint with your local data protection authority.
7. Data Deletion
You can request deletion of your data at any time through the "Delete My Data" option in your dashboard. Upon receiving a deletion request:
- We will permanently delete your profile, conversation history, match data, and all associated personal information.
- Deletion is typically completed within 30 days of the request.
- Some data may be retained in backups for up to 90 days, after which it is permanently removed.
- We may retain minimal data required by law (e.g., consent records, transaction logs).
8. Cookies and Tracking
We use the following types of cookies and similar technologies:
- Essential Cookies: Required for the service to function (authentication, session management). These cannot be disabled.
- Analytics Cookies: Help us understand how users interact with Amorithm. These are only set with your consent.
You can manage your cookie preferences through the consent banner displayed on your first visit. You can change your preferences at any time.
9. Children's Privacy
Amorithm is strictly for users aged 18 and above. We do not knowingly collect personal data from anyone under 18. If we discover that we have collected data from a minor, we will delete it immediately. If you believe a minor has provided us with personal data, please contact us.
10. International Data Transfers
Your data may be processed in countries outside your jurisdiction. We ensure appropriate safeguards are in place for international data transfers, including standard contractual clauses where required by GDPR.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on the platform or sending an email. Your continued use after changes constitutes acceptance of the updated policy.
12. Contact Us
For privacy-related questions, data requests, or complaints:
We will respond to all legitimate requests within 30 days.